We’ve delivered 40 new homes for GreenSquareAccord in Redditch

Published on 21 November 2023

In partnership with GreenSquareAccord, we have transformed the former site of the Redditch Trades and Labour Club, near the town centre, into 40 new high-quality apartments all available for a social rent and reserved for local residents.

The new development has been named ‘Passingham Place’ in honour of two late Redditch Councillors: Betty and Ron Passingham. The husband-and-wife duo clocked up more than half a century of service between them as Councillors representing wards in Redditch at both a County and District level.

Councillor Bill Harnett who represents Church Hill Ward on Redditch Borough Council said: “Betty and Ron were long term friends of mine and spent their time together working for a better Redditch. Their focus was always on our community and improving local people’s quality of life.


“Both Redditch and the local Labour Party were fortunate to have Betty and Ron and their legacy lives on in the town through the many projects they fought for.”

Passingham House is comprised of 30 one-bedroom apartments and 10 two-bedroom flats ideally situated just a short stroll away from Redditch Rail Station and town centre.

Sustainability has been planned into this development with ample cycle storage and 23 communal parking spaces are available each fitted with electric charging points.

GreenSquareAccord have worked extensively with the local community and engaged Pioneer Cooperative Housing to manage Passingham Place. Pioneer Housing Co-operative’s area roughly covers the Batchley and Central electoral wards of Redditch, an area which Betty Passingham represented, and currently manage 74 properties in Redditch.

A housing cooperative is run for and by its tenant members who are drawn from the local community.

Carl Taylor, our Assistant Director of New Business and Growth said: “I cannot think of a better alternative use for Redditch Trades and Labour Club, an organisation which helped ordinary working people, than providing affordable homes for the current residents of the town. Passingham Place is a fitting tribute to the dedicated public servants who give their names to the building and GSA is proud to have constructed these new, energy-efficient social homes in the centre of Redditch.”

Passingham Place has been built using our Eco timber panels, manufactured in our controlled factory just 35 miles from the development site in Walsall. Our award winning Eco panel systems provide an innovative low carbon housing solution which is adaptable, the flexibility of our Eco range allows us to meet specification requirements, site restraints and customer needs.

Mike Doolan, Sales and Partnership Manager at LoCaL Homes said: “We’re delighted to be a key partner on this project delivering thermally efficient homes for Redditch residents.


“Incoming residents to this affordable housing scheme will benefit from many of the features of living in a modern, energy-efficient home. The fabric of the homes has been constructed from sustainable, low carbon materials that will reduce overall energy demand resulting in lower heating bills for the occupants.”